SEO and content marketing for companies that want to grow through search
I'm Angelica Filomena, an independent consultant. I plan the strategy and do the work: technical audits, content architecture, editorial plans and the writing itself. I work in English, Italian and Spanish.
14 years in digital marketing, in-house and as co-founder of two publishing and SEO businesses.
- Amazon
- Myprotein (THG)
- Kitbag (Fanatics)
- Prodware
What I do
SEO
Technical audits, site architecture, keyword and intent research, on-page and off-page work, for single sites and multilingual ones.
GEO and AI search
How your brand and content appear in AI Overviews, ChatGPT and other answer engines, and what to change so your pages can be found and cited.
Content marketing
Content strategy, topic clusters, editorial calendars, briefs and SEO copywriting, including B2B and technical content.
Who I work with
B2B and SaaS companies, e-commerce businesses and consumer technology brands. Most are small or mid-sized teams that need one senior person to set the direction and carry it out, with or without an in-house marketing team.
I built and sold my own publication
5M+
organic visits to Smartdomotica in under five years, with no paid advertising
In late 2018 I co-founded Smartdomotica, an Italian site about smart home technology. We grew it from nothing to more than 5 million organic visits in under five years, with over 500 original articles, Italian and Spanish editions and no paid advertising. It was sold in 2024.
Running it meant living with every decision: which topics to cover, which pages to merge or drop, how to turn readers into revenue. That is the experience I bring to client work.
How a project runs
Audit
I look at the site, the search data and the competitors, and agree with you what the business needs from organic search.
Roadmap
A short list of priorities ordered by commercial impact and effort, not a hundred-line spreadsheet.
Delivery
I do the work or brief your developers and writers, and review what gets published.
Measurement
Search Console and GA4 against the baseline we agreed, reported in plain language.
Tell me about your site
Send me the URL and what you want organic search to do for the business. I reply within two working days.