Services

Three areas that I usually combine in one project. Each can also be booked on its own.

SEO

For sites that are not getting the organic traffic or leads they should, and for teams about to migrate, redesign or expand into new markets.

SEO audit: crawling and indexation, canonicals, redirects, sitemaps, templates, structured data and Core Web Vitals, with findings ranked by impact
Site architecture and internal linking
Keyword research, search-intent analysis and keyword mapping
Competitor and content-gap analysis
On-page optimisation: titles, headings, copy, metadata and schema
Off-page SEO and digital PR, planned with you and carried out with specialist partners where needed
Multilingual and multi-site SEO, including WordPress with WPML
Implementation briefs for developers and checks after release
Reporting in Search Console and GA4

GEO and AI search

People now get answers from AI Overviews, ChatGPT, Gemini and Perplexity as well as from a list of links. This is a young field and nobody can promise citations. What I can do is check where you stand and apply what is known to work so far.

Review of how your brand and key topics appear in AI answers
Content structured so that a question gets a clear, quotable answer: definitions, comparisons, steps, data with sources
Entity and E-E-A-T signals: authors, organisation details, structured data, consistent facts across the web
Technical access for AI crawlers
A way to track AI visibility next to your normal SEO reporting

Content marketing

For companies that publish without a plan, or have a plan and nobody senior to run it.

Content strategy tied to business goals and to the stages of the buying process
Topic clusters and content architecture
Editorial calendars and SEO briefs for in-house or freelance writers
SEO copywriting: articles, guides, comparisons, landing pages, product and service pages
B2B and technical content: explainers, tutorials, white papers
Content audits, refreshes and consolidation of overlapping pages
Editing and quality checks, including for AI-assisted drafts
Content in English, Italian and Spanish, written or adapted for each market

Ways to work together

Audit and roadmap

A fixed-scope review of your site, with a prioritised plan your team can carry out.

Project

A defined piece of work, such as a migration, a new content hub or a market launch.

Ongoing support

A monthly arrangement in which I run SEO and content with your team.

Tell me about your site

Send me the URL and what you want organic search to do for the business. I reply within two working days.

Get in touch