Content marketing
For companies that publish without a plan, or have a plan and nobody senior to run it.
What's included
- Content strategy tied to business goals and to the stages of the buying process
- Topic clusters and content architecture
- Editorial calendars and SEO briefs for in-house or freelance writers
- SEO copywriting: articles, guides, comparisons, landing pages, product and service pages
- B2B and technical content: explainers, tutorials, white papers
- Content audits, refreshes and consolidation of overlapping pages
- Editing and quality checks, including for AI-assisted drafts
- Publishing and on-page set-up in WordPress or your own CMS
- Content in English, Italian and Spanish, written or adapted for each market
What you get
- A content strategy and a topic map
- An editorial calendar with a brief for each piece
- Finished articles and pages, or edited drafts from your writers
- A refresh plan for the content you already have
Common questions
Do you write the content yourself?
Yes, or I brief and edit your writers. For larger volumes I can coordinate freelance writers, as I did for years with a team of about ten.
Do you use AI to write?
I use AI tools for research, clustering and first checks. Facts are verified against sources and the final text is written and edited by me.
Which languages do you work in?
English, Italian and Spanish. Content is written or adapted for each market, not translated word for word.
Other services
Tell me about your site
Send me the URL and what you want organic search to do for the business. I reply within two working days.